Laura Cortes [she/her] [pronounced "Lah-ooh-ra Cour-tsh"] is an Experience & Product Creative Director working at the intersection of storytelling, design, and emerging technology. With 15+ years leading projects across XR, web, installations, content, and AI, she has shaped immersive and digital experiences for global brands including Google, Disney, Netflix, Amazon, and adidas.



Based between Lisbon and Toronto, Laura balances client work — from AI SaaS platforms to spatial shopping prototypes — with original IP development through Spoonful Studios, an AI-powered transmedia production studio. Her focus is on building the tools, stories, and systems that define how we create, play, and connect in the next era of digital experiences.

SELECTED PROJECTS

Personal Project: Wild Cities AR

📱 AR Story App iOS + Android

💡 Wild Cities AR is an immersive, voice-activated storytelling app for iOS and Android. It boosts kids' eco-empathy by empowering them to develop their virtual forest right in their backyards - or living rooms. Climate change, deforestation, and urbanization affect the world in ways that impact us all. Still, the loss of natural habitats and wildlife is invisible to many urban kids.


Wild Cities AR allows kids to experience nature anywhere, teaching them about urban ecology, inspiring them to take responsibility for local wildlife, and empowering them to help fight climate change. By helping restore The Magic Tree, kids will discover their forests' hidden secrets and learn how to work together to care for our planet.


Wild Cities AR was created by Toronto's design and experience team at Jam3 in collaboration with a-Bahn, the Canadian Media Fund, the country of Luxembourg, and the City of Toronto.


🧠 Creative Director at Jam3 | Collaborators: a-Bahn, CMF, City of Toronto, Luxembourg

🔗 Website 📱 App Store | Google Play Store

🏆 SMART Award Finalist at FIPADOC

The NFB: Yesterday, Today, Tomorrow

📈 Interactive Data Viz

💡 A beautiful project between Jam3 and the National Film Board of Canada that shows our everyday experiences during Covid-19 - a collective diary of what we've felt during the "new normal." The interactive website uses Twitter data to illustrate our thoughts and feelings during this unprecedented challenge. We hope we learn together so this pain doesn't go to waste.


🧠 Creative Director at Jam3 | Client: The NFB

🏆 Webby Awards 2021 NetArt Nominee | November 2020 FWA Site of Day

🏆 ADCC Creative Data Bronze | Website (Design) Bronze | Website (motion and animation) Bronze

Google, Disney+ & Lucas Films: The Mandalorian AR Experience

📱 AR, Pixel 5, Android

💡 The "Mandalorian AR Experience" by Google is a remarkable showcase of cutting-edge technology. This app offers various engaging features and functionality, allowing fans to enter the Star Wars Universe. Users can embark on thrilling blaster battles, interact with beloved characters such as Baby Yoda, and explore intricately detailed environments from the series. Leveraging augmented reality, the app seamlessly blends reality and fantasy, transforming everyday surroundings into an immersive galaxy. The success of Google's Mandalorian AR Experience not only captivated the Star Wars community but also highlighted the immense storytelling potential of augmented reality technology, setting a new standard for fan engagement and brand extension in the digital age.


🧠 Creative Director at Jam3 | Client: Google, Disney+, Lucas Films | 3D Partner: Trigger

🏆 ADCC Augmented Reality & Virtual Reality Bronze

Amazon Prime: The Boys, Baby Laser Tag

📱 AR FPS Game, iOS + Android

💡 Amazon's "The Boys Baby Laser Tag AR Experience" is a groundbreaking augmented reality app that brings the world of the hit series "The Boys" to life interactively and engagingly. Using AR technology, players can participate in laser tag battles with virtual weapons and iconic show characters, all within their real-world surroundings. This innovative fusion of the physical and virtual realms not only caters to fans' desires but also exemplifies the potential of AR for immersive fan engagement. By turning everyday environments into action-packed battlefields, this app offers a unique and thrilling extension of "The Boys" universe, keeping fans engrossed in the show's world even between episodes.


🧠 Creative Director at Jam3 | Client: Amazon Prime | Agency: AKQA | 3D Partner: Rodeo FX

🏆 Webby Awards 2021 Augmented Reality and Application Honorees

🏆 ADCC Augmented Reality & Virtual Reality Bronze | Games Bronze

CERN & Google: Big Bang AR

📱 AR App, iOS + Android

💡 The CERN & Google Big Bang AR project is a collaborative effort to use augmented reality to explore the universe's origins from the moments following the Big Bang. This innovative app lets users interact with virtual particles, witness galaxy formation, and delve into fundamental cosmic building blocks. Combining CERN's expertise in particle physics with Google's technology, the project makes complex science accessible. It sparks curiosity about the cosmos, showcasing the potential of AR for science communication and education.


🧠 Freelance Creative Director at Nexus Studios | Client: Google Arts & Culture

🏆 Nominated for a Children's BAFTA

Rosie Rios & Google: Notable Women AR

📱 AR App, iOS + Android

💡 The collaboration between Rosie Rios and Google on the Notable Women AR project is a visionary initiative that blends augmented reality technology with celebrating influential women in history. Rosie Rios, former Treasurer of the United States, and Google have combined their expertise to create an interactive AR experience that brings to life the stories of remarkable women. This project allows users to virtually meet and learn about female trailblazers, innovators, and change-makers who have significantly contributed to various fields. By leveraging AR, it offers an engaging platform to educate, inspire, and honour the achievements of these exceptional women, ultimately promoting awareness and recognition of their invaluable contributions to society and history.


🧠 Freelance Creative Director at Nexus Studios | Client: Google Creative Labs

🏆 December 2018 FWA of Day